goodi stands for high-quality fruit-nut mixes that use only premium ingredients, without added sugar or other additives. Since the individual ingredients were specifically selected according to function and benefits, the focus was quickly placed on the design of the ingredients during the analysis, conception and subsequent design.
A colour scheme was chosen that was derived from the nuts and fruits used. The individual ingredients of the mixtures were transferred illustratively into patterns and are mainly used on the respective packaging. All in all, a strong, colourful appearance has been achieved.

client: goodi unter Crealize
founder goodi: Carsten Hinzer
photography: zvei Studios
team: Lea Kotnik, Thi Hoang Ha Nguyen

goodi stands for high-quality fruit-nut mixes that use only premium ingredients, without added sugar or other additives. Since the individual ingredients were specifically selected according to function and benefits, the focus was quickly placed on the design of the ingredients during the analysis, conception and subsequent design.
A colour scheme was chosen that was derived from the nuts and fruits used. The individual ingredients of the mixtures were transferred illustratively into patterns and are mainly used on the respective packaging. All in all, a strong, colourful appearance has been achieved.

client: goodi unter Crealize
founder goodi: Carsten Hinzer
photography: zvei Studios
team: Lea Kotnik, Thi Hoang Ha Nguyen