The start-up Nyd stands for a special tea brand that combines the finest natural ingredients and a focus on health and rituals in everyday life with a young, lively target group, primarily people who are looking for peace in everyday life and for whom self-care is an important element of well-being. In the design of the concept proposal, the contrast between organic shapes and colours and a strong neon tone stood out. The aim was to connect nature and wellbeing through time for oneself. The neon yellow stands for the luminous in people, for the well-being that one achieves through time for oneself. The images remind us of a late summerday that depict flora and fauna and also illustrate the joy of life.

Client: nyd under Crealize GmbH
Founding Idea: Fabienne Maron
Team: Lea Kotnik, Thi Hoang Ha Nguyen

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The start-up Nyd stands for a special tea brand that combines the finest natural ingredients and a focus on health and rituals in everyday life with a young, lively target group, primarily people who are looking for peace in everyday life and for whom self-care is an important element of well-being. In the design of the concept proposal, the contrast between organic shapes and colours and a strong neon tone stood out. The aim was to connect nature and wellbeing through time for oneself. The neon yellow stands for the luminous in people, for the well-being that one achieves through time for oneself. The images remind us of a late summerday that depict flora and fauna and also illustrate the joy of life.

Client: nyd under Crealize GmbH
Founding Idea: Fabienne Maron
Team: Lea Kotnik, Thi Hoang Ha Nguyen