petnacks is a start-up for high-quality dog products. There are snacks and accessories for dogs and dog lovers who want to give their four-legged friends only the best. The focus is especially on the relationship between humans and dogs, which is reflected in the visual language. For the visual language and typography, a concept was chosen that appears loud, self-confident and urban and clearly stands out from current competitor products that tend to be kept in neutral colours. The word mark is reminiscent of the rounded shapes of a dog's paws and yet should not appear cute. The concept lives above all from the combination of the various coordinated colours and the urban-looking imagery, which reflects the young target group.

Clients: Petnacks under Crealize
Founders: Nathalie Böhning, Niklas Schramm
Team: Thi Hoang Ha Nguyen
Photography: Luise Jakobi

petnacks is a start-up for high-quality dog products. There are snacks and accessories for dogs and dog lovers who want to give their four-legged friends only the best. The focus is especially on the relationship between humans and dogs, which is reflected in the visual language. For the visual language and typography, a concept was chosen that appears loud, self-confident and urban and clearly stands out from current competitor products that tend to be kept in neutral colours. The word mark is reminiscent of the rounded shapes of a dog's paws and yet should not appear cute. The concept lives above all from the combination of the various coordinated colours and the urban-looking imagery, which reflects the young target group.

Clients: Petnacks under Crealize
Founders: Nathalie Böhning, Niklas Schramm
Team: Thi Hoang Ha Nguyen
Photography: Luise Jakobi